The Directorate of Electronic Media & Publications (DEMP), a vital wing under the Ministry of Information and Broadcasting, has officially announced multiple high-profile job opportunities for its AI-based Public Sector Development Programme (PSDP) project. This presents a rare chance for highly qualified professionals across Pakistan to contribute to a transformative initiative focused on digitization, intelligent monitoring, and media innovation.
Currently, DEMP is inviting applications for a diverse set of positions on a purely contractual basis. These roles include highly technical and creative positions such as Media Asset Manager, Data Scientist, Data Visualization Specialist, System/DevOps Engineer, Full Stack Developer, AI Engineer, Quality Assurance Engineer, Media Research Analyst (Digital), Graphic Designer, Advertisement Tracking Specialist, and IT Technician.
These roles vary in expertise, from development and engineering to media analysis and graphic design, offering exciting opportunities for tech-savvy individuals, developers, AI experts, and digital media professionals. With the age limit set between 27 and 45 years and the deadline for applications set on May 2, 2025, this is a critical window for aspirants to secure their place in a forward-looking government initiative. All applications are to be submitted online via the National Job Portal (www.njp.gov.pk), along with a filled application form from demp.gov.pk/careers.
In this blog post, we’ll explore each position in detail, explain the required qualifications, and provide guidance on how to apply. We’ll also offer insights into why this opportunity is significant in the context of Pakistan’s evolving digital media landscape.
Announced Vacancies by DEMP AI-Based Project
The DEMP AI-based PSDP project is designed to revolutionize how media assets are managed, tracked, and analyzed using artificial intelligence, data science, and digital technologies. As a result, it demands professionals who are not only technically competent but also experienced in real-world implementations.
1. Media Asset Manager (PPS-8) – 01 Post
Key Responsibilities:
- Manage digital assets and metadata tagging.
- Administer user access protocols.
- Operate the Intelligent Monitoring Platform and Digital Asset Management System.
Required Qualifications:
- MS/MPhil in Computer Science/Information Technology.
- 5+ years of experience in system integration.
- Professional certifications like CCNA, AWS, VMware preferred.
Why This Role Matters: This position serves as the backbone of the project’s digital infrastructure, ensuring that all digital media content is organized, secure, and accessible to authorized personnel.
2. Data Scientist (PPS-8) – 01 Post
Key Responsibilities:
- Conduct data analysis and develop NLP models.
- Work with LLMs and perform web scraping.
- Translate raw data into actionable insights.
Required Qualifications:
- MS/MPhil in CS, IT, Data Science, or Statistics.
- At least 5 years of hands-on experience in Python, NLP, LLMs, and statistical data analysis.
Why This Role Matters: The Data Scientist will be pivotal in helping the organization make data-driven decisions. Their work will help fine-tune AI systems for media content monitoring.
3. Data Visualization Specialist (PPS-7) – 01 Post
Key Responsibilities:
- Create dashboards and infographics.
- Maintain visualization standards.
- Work with large datasets for visual presentation.
Required Qualifications:
- MS/BS in Data Science, Statistics, or related field.
- Minimum 3 years’ experience in Tableau, Power BI, Python/R, SQL.
Why This Role Matters: Visualization is key in interpreting big data. This role ensures that stakeholders can quickly grasp the analytics behind media monitoring and AI operations.
4. System/DevOps Engineer (PPS-7) – 01 Post
Key Responsibilities:
- Manage CI/CD pipelines and system monitoring.
- Work with Docker, Kubernetes, and cloud infrastructure.
Required Qualifications:
- MS/BS in CS/IT/System Engineering.
- At least 3 years’ experience in Linux, cloud systems, and virtualization.
Why This Role Matters: This role ensures that the AI and digital media systems function smoothly, with uninterrupted deployment and server performance.
5. Full Stack Developer (PPS-7) – 01 Post
Key Responsibilities:
- Develop full web applications using PHP, HTML, CSS, JS.
- Utilize frameworks like Laravel, React, Angular, and Django.
Required Qualifications:
- MS/BS in CS/IT or related field.
- Minimum 3 years of web development experience.
Why This Role Matters: The developer will bring to life the web platforms that support the entire AI and digital monitoring initiative.
6. AI Engineer (PPS-7) – 02 Posts
Key Responsibilities:
- Develop and deploy ML and NLP models.
- Integrate and optimize large language models like GPT-3 and BERT.
Required Qualifications:
- MS/BS in AI/CS.
- 3+ years of AI development experience.
Why This Role Matters: These engineers will lead the machine learning efforts to create intelligent systems for real-time media content recognition and prediction.
7. Quality Assurance (QA) Engineer (PPS-7) – 01 Post
Key Responsibilities:
- Develop test plans and automation tools.
- Conduct regression and performance testing.
Required Qualifications:
- MS/BS in CS/IT or related field.
- 3+ years of experience in QA tools like Selenium, JUnit.
Why This Role Matters: This position ensures that all systems are robust, bug-free, and ready for deployment.
8. Media Research Analyst (Digital) (PPS-7) – 01 Post
Key Responsibilities:
- Analyze digital media trends and generate analytical reports.
- Work closely with media organizations and think tanks.
Required Qualifications:
- MS/BS in Media, Mass Communication, IR.
- At least 3 years of relevant analytical experience.
Why This Role Matters: This position will provide vital insights into media trends, aiding policy development and strategic planning.
9. Graphic Designer (PPS-6) – 01 Post
Key Responsibilities:
- Design digital content for social media, animations, and publications.
Required Qualifications:
- MS/BS in Design/Marketing or relevant field.
- Proficient in Adobe Suite and video editing.
Why This Role Matters: A strong visual identity is key to audience engagement, making this role central to public communication.
10. Advertisement Tracking Specialist (PPS-6) – 02 Posts
Key Responsibilities:
- Monitor software-based TV/Radio advertisements.
Required Qualifications:
- MS/BS in IT, Marketing, or Mass Communication.
- 2+ years of relevant media tracking experience.
Why This Role Matters: Ensuring accurate and timely tracking of media advertisements is essential for effective campaign analysis and strategy.
11. IT Technician (PPS-5) – 02 Posts
Key Responsibilities:
- Provide IT support, troubleshooting, network maintenance, and inventory management.
Required Qualifications:
- 3-year diploma in Electrical/Telecom/IT.
- At least 2 years of field experience.
Why This Role Matters: IT Technicians form the on-ground support team that ensures continuous system operations.
How to Apply for DEMP Jobs 2025
- Step 1: Visit the National Job Portal at www.njp.gov.pk
- Step 2: Fill out the online form for your desired position.
- Step 3: Also complete and upload the application form from https://demp.gov.pk/careers
Important Instructions:
- Only online applications will be accepted.
- Incomplete forms or hard copies will be rejected.
- Government employees must apply via proper channels.
- No TA/DA will be provided.
- The department holds the right to cancel the recruitment process at any time.
Conclusion
The DEMP job opportunities for 2025 are not just employment offers, they are a call to action for talented professionals who want to contribute to the digital transformation of Pakistan’s media landscape. With AI, data science, and digital asset management becoming the norm, these roles offer not only career advancement but also a chance to be part of history in the making.
From developers and AI engineers to designers and analysts, every role in this project adds to the foundation of a smarter, more connected, and efficient public media ecosystem. So, if you meet the criteria and have the passion to innovate, don’t miss this golden opportunity. Apply before May 2, 2025.
